Indo Board
Campaign:
Brian Bent Artist Series Launch
A fusion of heritage surf culture and functional art.-
Campaign Snapshot
Role: Creative Direction · DP · Producer · Lead Editor
Primary Deliverables: Artist Profile Film, Signature Series Product Photography, Social Ad Suite.
Platforms: Web Hero, Paid Media, YouTube, Organic Social.
-
Why It Existed
Reintroduce Indo Board as a cultural artifact through the lens of legendary surf artist Brian Bent. The objective was to move beyond "fitness equipment" and tap into the soul-surfing community, positioning the board as a piece of functional art for the home and studio.
-
Strategic Constraints
Maintaining brand premiumization while capturing the raw, "lo-fi" authenticity of Brian’s creative process. The content needed to feel like a high-end editorial feature that translated seamlessly into high-velocity paid media assets.
-
Outcome
- Humanized a legacy brand through authentic storytelling.
- Generated a library of high-converting "Functional Art" assets for the Enthusiast bucket.
- Bridged the gap between 1970s surf heritage and modern balance training.