Adult Swim x Comic-Con Activation
Campaign:
Pirate Purrrty on the Green
A fan-first activation designed to launch shows before they aired.-
Campaign Snapshot
Role: Camera Operator — Live Event & Broadcast
Primary Deliverables: Event recap film, live broadcast capture, socialcutdowns
Scale Indicators: Multi-day activation·Live broadcast exceeding 1.3Mviews
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Why It Existed
Introduce new series through physical, memorable fan experiences
Reinforce Adult Swim’s badge-free, anti-corporate presence outsideSDCC
Convert a four-day activation into year-round marketing assets
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Strategic Constraints
New shows lacked cultural context pre-launch
Convention access limited reach and fan participation
Live events risked becoming disposable without capture
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Outcome
Extended a live SDCC activation to a global digital audience
Validated Adult Swim’s outside-the-gates strategy
Created long-term assets reused across marketing, sales, and internal decks