Indo Board
Campaign:
Brand Relaunch & Multi-Platform Product Launch
A full visual reset designed to carry a legacy product into its next era.-
Campaign Snapshot
Role: Creative Direction · DP · Producer · Lead Editor
Primary Deliverables: Hero brand film, ad cutdowns, social and web assets.
Platforms: Website, paid media, organic social
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Why It Existed
Reintroduce Indo Board under new ownership with a modern visual identity
Expand perception beyond surf without losing core credibility
Build a flexible asset system for multiple high-value audiences
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Strategic Constraints
Legacy product with an outdated digital presentation
Fragmented audience spanning multiple disciplines
No scalable content system to support modern marketing
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Outcome
- Launched a cohesive, contemporary brand identity day one
- Delivered a reusable asset library for paid and organic channels- Reframed Indo Board as a cross-discipline performance tool