187 Killer Pads Product Launch
Campaign:
Arsenal Duffel & Sling Bag
A lifestyle-driven launch campaign introducing the Arsenal duffel and sling bags through skate-focused visuals and product storytelling.-
Campaign Snapshot
Role: Lead Camera Operator·Creative Collaborator
Primary Deliverables: Product launch films, social cutdowns, lifestylelibrary
Platforms: E-commerce, organic social, retail environments
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Why It Existed
Validate 187’s expansion from protection into soft goods
Establish credibility in travel and utility gear
Support a premium price point through real-world use
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Strategic Constraints
Category leap from protection into accessories
Product-first storytelling without athlete dominance
Zero tolerance for inauthentic tone within skate culture
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Outcome
Established legitimacy for 187’s bag line at launch
Positioned the bags as functional equipment, not merchandise
Delivered reusable assets across web, social, and retail