Campaign:
Pro-Tec × Spitfire Launch - LVL UP USA
A collaboration grounded in real skating to establish immediate credibility.Pro-Tec × Spitfire
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Campaign Snapshot
Role: Camera Operator / On-Set Creative Collaboration
Primary Deliverables: Hero launch film, social and paid cutdowns
Platforms: Web, organic social, paid placements
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Why It Existed
Introduce Spitfire into protective gear with immediate skate credibility
Align two legacy brands without diluting either identity
Launch a product through performance, not positioning
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Strategic Constraints
Authenticity expectations from a core skate audience
Need for commercial polish without softening edge
High-impact skating within a tightly controlled environment
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Outcome
Established credibility for Spitfire’s move into protection
Delivered scalable launch assets across multiple platforms
Maintained a cohesive visual language for both brands